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What changes will gig economy platforms make in advertising by June 30, 2025?
2
Resolution / Starting Odds
More transparent ads • 25%
No change in strategy • 25%
Shift to other marketing tactics • 25%
Other changes • 25%
Industry reports, news articles, or official company statements
Story
Lyft to Pay $2.1 Million Fine for Inflating Driver Earnings by Up to 30%, FTC Says
Oct 25, 2024, 09:05 PM
Lyft Inc. has agreed to pay a $2.1 million civil fine to settle charges brought by the U.S. Federal Trade Commission (FTC) alleging that the company deceived prospective drivers about their earning potential. The FTC accused Lyft of inflating earning claims in its advertisements by 20% to 30%, with some ads promising over $30 per hour. The settlement, filed in San Francisco federal court, requires Lyft to stop this conduct and pay the fine. FTC Chair Lina Khan stated that firms luring workers with false earnings claims are breaking the law. The FTC's action aims to prevent companies from deceiving drivers with misleading earnings prospects.
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Similar markets
Significant changes • 25%
Moderate changes • 25%
Minor changes • 25%
No changes • 25%
Google adopts similar changes • 25%
Amazon adopts similar changes • 25%
Microsoft adopts similar changes • 25%
None of the above adopt similar changes • 25%
Limit data retention duration • 25%
Restrict use of sensitive data • 25%
Enhance user consent mechanisms • 25%
No significant changes • 25%
Yes • 50%
No • 50%
Unilever changes policy • 25%
Mars changes policy • 25%
CVS Health changes policy • 25%
None change policy • 25%
Yes • 50%
No • 50%
Yes • 50%
No • 50%
Increase R&D in-house • 33%
Acquire ad tech companies • 33%
No significant change • 34%