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Market
User engagement on Meta platforms in Europe by Q1 2025?
2
Resolution / Starting Odds
Increase • 25%
Decrease • 25%
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Unclear • 25%
Meta's user engagement reports or studies by independent research firms
Story
Meta to Offer 'Less Personalized' Ads in Europe to Meet EU Regulatory Demands - WSJ
Nov 12, 2024, 11:43 AM
Meta Platforms Inc. will soon prompt Facebook and Instagram users in Europe to opt into 'less personalized' ads based on session content instead of browsing history. This move, reported by the Wall Street Journal, comes as a concession to meet regulatory demands from the European Union, which has been pressuring for more data privacy. The decision is aimed at addressing concerns from EU regulators about the extent of data collection and usage for personalized advertising. The changes are expected to be implemented in the coming days.
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