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Market
How will competitors respond to Meta's ad changes in Europe by mid-2025?
2
Resolution / Starting Odds
Adopt similar strategy • 25%
Criticize Meta's strategy • 25%
No response • 25%
Other strategic changes • 25%
Announcements from major competitors like Google, TikTok, or other social media platforms
Story
Meta to Offer 'Less Personalized' Ads in Europe to Meet EU Regulatory Demands - WSJ
Nov 12, 2024, 11:43 AM
Meta Platforms Inc. will soon prompt Facebook and Instagram users in Europe to opt into 'less personalized' ads based on session content instead of browsing history. This move, reported by the Wall Street Journal, comes as a concession to meet regulatory demands from the European Union, which has been pressuring for more data privacy. The decision is aimed at addressing concerns from EU regulators about the extent of data collection and usage for personalized advertising. The changes are expected to be implemented in the coming days.
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Similar markets
Appeal and comply • 25%
Appeal without compliance • 25%
Comply without appeal • 25%
No action taken • 25%
Similar news content deal • 25%
Enhancement of existing AI services • 25%
No significant response • 25%
Other strategic move • 25%
Significant change in practices • 25%
Moderate change in practices • 25%
No change in practices • 25%
Other outcome • 25%
Policy changes • 25%
No changes • 25%
Legal action • 25%
Settlement • 25%
Positive • 25%
Negative • 25%
Neutral • 25%
Mixed • 25%
Increase by more than 5% • 25%
Decrease by more than 5% • 25%
Remain within 5% of current level • 25%
Other • 25%
Significant growth • 25%
Significant decline • 25%
No significant change • 25%
Other impact • 25%
Revenue increases • 25%
Revenue remains stable • 25%
Revenue decreases by less than 5% • 25%
Revenue decreases by 5% or more • 25%
Introduce new data privacy features • 25%
Appeal to a higher court • 25%
No significant changes • 25%
Other actions • 25%
New fines imposed • 25%
Stricter regulations implemented • 25%
No new actions • 25%
Other actions • 25%