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Market
Top revenue-contributing region for Omnicom-Interpublic in 2026?
2
Resolution / Starting Odds
North America • 25%
Europe • 25%
Asia-Pacific • 25%
Other Regions • 25%
Financial reports from Omnicom and Interpublic, industry analyses
Story
Omnicom to Buy Interpublic in $13B-$14B Stock Deal, Creating Largest Ad Firm
Dec 9, 2024, 01:41 AM
Omnicom Group Inc. has agreed to acquire Interpublic Group of Companies Inc. in a stock-for-stock transaction, creating the world's largest advertising company. The deal, which has been confirmed by both companies, is expected to close in the second half of 2025. The merger will combine two Madison Avenue giants, reshaping the advertising industry as it faces pressures from digital transformation and the dominance of tech companies in ad revenues. The transaction values Interpublic between $13 billion and $14 billion, excluding debt, according to sources cited by the Wall Street Journal. This move comes at a time when the global advertising industry is projected to hit $1 trillion in revenue for the first time in 2024, with digital advertising accounting for 73% of the total.
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Less than 20% • 25%
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30% to 40% • 25%
More than 40% • 25%
Americas • 25%
Europe • 25%
Greater China • 25%
Rest of Asia Pacific • 25%
Omnicom-Interpublic leads • 25%
WPP retains top spot • 25%
Other company leads • 25%
Revenue rankings remain unchanged • 25%
North America • 25%
Europe • 25%
Asia • 25%
Other • 25%
North America outperforms EMEA and APAC • 25%
EMEA outperforms North America and APAC • 25%
APAC outperforms North America and EMEA • 25%
All regions perform similarly • 25%
Omnicom becomes largest by market share • 25%
Omnicom remains second largest • 25%
Omnicom drops to third largest • 25%
Omnicom does not change position • 25%
North America • 25%
Europe • 25%
Asia-Pacific • 25%
Other • 25%
John Wren • 25%
Philippe Krakowsky • 25%
A new CEO • 25%
Co-CEOs • 25%
Major AI advancements announced • 25%
Minor AI developments • 25%
No significant AI advancements • 25%
Other technological focus • 25%
North America • 25%
Europe • 25%
Asia-Pacific • 25%
Other • 25%
North America • 33%
International • 33%
AWS • 33%