Market research reports or surveys on AR lens usage

SnapAR Introduces One-Click Web Hosting for AR Lenses

May 21, 2024, 08:36 AM

Snapchat has introduced a new feature that allows users to host and share their augmented reality (AR) lenses on the web. This update, available through Lens Studio, enables users to generate a unique URL for their lenses, making it easier to share and access AR content across various platforms, including Google Meet and Chrome. This development is expected to significantly impact the AR market by democratizing AR creation and accelerating time to market. Lens developers can now publish approved custom lenses to the web with ease, enhancing the overall user experience and expanding the possibilities of WebAR. Users can try the new feature with lenses such as the Desmond Lens. The feature is available from SnapAR and allows sharing with just one click.