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Google Partners with Magic Leap to Enhance AR and XR Consumer Hardware

May 30, 2024, 08:59 PM

Google has announced a partnership with Magic Leap to advance its augmented reality (AR) and mixed reality (XR) initiatives. This collaboration marks a significant pivot for Google towards consumer hardware. The partnership aims to leverage Magic Leap's expertise in hardware manufacturing to develop a new generation of AR devices, potentially including a Gemini-powered multimodal assistant integrated into Google Glass 2. This move positions Google to better compete with other major players in the AR space, such as Apple's Vision Pro and Meta's Quest. The new technology will focus on display optics and is seen as the beginning of 'Act 3' for Google in AR.