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Top advertiser for 2024 Kentucky Derby on NBC
5
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Rolex • 25%
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Story
Churchill Downs Extends NBC Kentucky Derby Broadcast Deal Through 2032
May 4, 2024, 04:12 PM
Churchill Downs Inc. has extended its broadcast rights contract with NBC for the Kentucky Derby through 2032. This agreement also includes broadcasting on Peacock, ensuring that NBC remains the longest-running network to air the event, a relationship that began in 2001. The deal reaffirms NBC's commitment to the Kentucky Derby, marking it as the first network to broadcast the race for three consecutive decades.
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