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VisitIncreased viewership for 2024 Kentucky Derby on NBC?
Yes • 50%
No • 50%
Official NBC ratings release or reputable media ratings analysis
Churchill Downs Extends NBC Kentucky Derby Broadcast Deal Through 2032
May 4, 2024, 04:12 PM
Churchill Downs Inc. has extended its broadcast rights contract with NBC for the Kentucky Derby through 2032. This agreement also includes broadcasting on Peacock, ensuring that NBC remains the longest-running network to air the event, a relationship that began in 2001. The deal reaffirms NBC's commitment to the Kentucky Derby, marking it as the first network to broadcast the race for three consecutive decades.
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12:00-12:15 PM • 20%
3:00-3:15 PM • 20%
5:00-5:15 PM • 20%
6:45-7:00 PM • 20%
7:00-7:15 PM • 20%
Higher than NBC's 2024 viewership • 50%
Lower than NBC's 2024 viewership • 50%
Below 10% increase • 34%
10% to 20% increase • 33%
Above 20% increase • 33%
Pre-race show • 33%
Post-race coverage • 33%
The race itself • 34%
No disruptions • 33%
Yes, minor disruptions • 33%
Yes, major disruptions • 34%