YouTube and CAA Partner to Let Award-Winning Actors, NBA and NFL Athletes Control AI-Generated Likenesses in Early 2025

Dec 17, 2024, 07:18 PM

YouTube has entered into a significant partnership with Creative Artists Agency (CAA) to empower celebrities and athletes to manage their digital likenesses on the platform, particularly in relation to AI-generated content. The collaboration aims to allow CAA clients, including award-winning actors and top athletes from the NBA and NFL, to identify and request the removal of unauthorized AI-generated content that features their likenesses. This initiative is part of YouTube's broader effort to responsibly manage AI technology, with plans to roll out the tools to a wider group of creators and professionals in early 2025. The partnership underscores YouTube's commitment to building a responsible AI ecosystem that protects artists while exploring new creative possibilities.