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Major legal challenge to YouTube and CAA AI likeness partnership by June 30, 2025?
3
Resolution / Starting Odds
Yes • 50%
No • 50%
Legal filings or credible news reports
Story
YouTube and CAA Partner to Let Award-Winning Actors, NBA and NFL Athletes Control AI-Generated Likenesses in Early 2025
Dec 17, 2024, 07:18 PM
YouTube has entered into a significant partnership with Creative Artists Agency (CAA) to empower celebrities and athletes to manage their digital likenesses on the platform, particularly in relation to AI-generated content. The collaboration aims to allow CAA clients, including award-winning actors and top athletes from the NBA and NFL, to identify and request the removal of unauthorized AI-generated content that features their likenesses. This initiative is part of YouTube's broader effort to responsibly manage AI technology, with plans to roll out the tools to a wider group of creators and professionals in early 2025. The partnership underscores YouTube's commitment to building a responsible AI ecosystem that protects artists while exploring new creative possibilities.
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