TikTok Users Boycott Chipotle, Filming Orders for Larger Portions as Stock Down 23%

May 26, 2024, 03:53 PM

TikTok users are filming themselves walking out of Chipotle midorder as a way to boycott the popular fast-food chain, according to Chase Martin. This trend has led to a viral movement where customers film their orders to ensure larger portions. Allegedly, a memo was sent to Chipotle employees instructing them to fill up bowls more generously if someone is filming to avoid bad publicity and reviews. This phenomenon has sparked considerable social media attention, with influencers and users sharing their experiences online. The trend has reportedly impacted Chipotle's margins, with the company's stock down 23% as a result.