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Market
Responses of other fast-food chains to the Chipotle boycott by end of 2024
5
Resolution / Starting Odds
Adopt similar policies • 33%
Publicly support Chipotle • 33%
No response • 34%
Official statements or verified news sources
Story
TikTok Users Boycott Chipotle, Filming Orders for Larger Portions as Stock Down 23%
May 26, 2024, 03:53 PM
TikTok users are filming themselves walking out of Chipotle midorder as a way to boycott the popular fast-food chain, according to Chase Martin. This trend has led to a viral movement where customers film their orders to ensure larger portions. Allegedly, a memo was sent to Chipotle employees instructing them to fill up bowls more generously if someone is filming to avoid bad publicity and reviews. This phenomenon has sparked considerable social media attention, with influencers and users sharing their experiences online. The trend has reportedly impacted Chipotle's margins, with the company's stock down 23% as a result.
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Similar markets
Stocking alternatives to lab-grown meat • 33%
Lobbying against the ban • 33%
No changes in product lineup • 34%
Support the ban • 33%
Oppose the ban • 33%
No official stance • 34%
Predominantly positive • 33%
Mixed reactions • 34%
Predominantly negative • 33%
Significantly positive • 25%
Moderately positive • 25%
Neutral • 25%
Negative • 25%
CEO resigns • 33%
CFO resigns • 33%
No change in leadership • 34%
Support TikTok • 25%
Oppose TikTok • 25%
Neutral • 25%
Collaborate on a solution • 25%
Adopt similar practices • 33%
Refrain from similar practices • 33%
No change in practices • 34%
Change in supplier contracts • 25%
No change in operations • 25%
Increase in compliance and transparency efforts • 25%
Public campaigns to assure fair trade practices • 25%
Withdraw sponsorship • 25%
Publicly support Butker • 25%
Publicly criticize Butker • 25%
No public stance • 25%
Yes • 50%
No • 50%