PfizerForAll: Pfizer Launches Telehealth Platform for Direct Medication Sales

Aug 27, 2024, 12:13 PM

Pfizer has launched a new digital platform, PfizerForAll™, aimed at simplifying access to healthcare by selling medications directly to consumers. This initiative is part of Pfizer's strategy to address declining demand for its COVID-19 products and follows a similar move by Eli Lilly earlier this year. The platform will offer products for conditions such as migraines, COVID-19, flu, and respiratory illnesses, integrating services like diagnosis, prescribing, telehealth, and vaccine scheduling. Key partners, including Alto Pharmacy, are involved in this direct-to-consumer model, which highlights a growing trend in the pharmaceutical industry towards telehealth and online prescription services.