Lyft to Pay $2.1 Million Fine for Deceptive Advertising on Drivers' Earnings, FTC Says

Oct 25, 2024, 08:32 PM

Lyft Inc. has agreed to pay a $2.1 million civil fine to settle allegations of deceptive advertising brought by the US Federal Trade Commission (FTC). The FTC accused the ride-hailing company of misleading prospective drivers about potential earnings, inflating hourly earnings in advertisements by more than 20%, and in some cases by more than 30%. This settlement resolves the lawsuit and aims to stop Lyft from continuing such practices. The FTC ordered Lyft to cease these deceptive practices.