Google Faces Scrutiny Over Teen Targeting and Shopping Ads Glitch

Aug 21, 2024, 12:40 PM

Google is facing scrutiny over its advertising practices, with allegations that the company has been encouraging advertisers to target teen minors, potentially violating its own policies. According to sources and documents reported by Adweek, sales representatives from Google have suggested that advertisers target teenagers on YouTube. This practice reportedly goes beyond similar targeting by Meta, as Google allows advertisers to target an 'unknown' group that skews toward teens. Ad buyers and written documentation have indicated that Google is working with multiple companies to facilitate this targeting, raising concerns about compliance with advertising policies.