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Visit'Fallout' Hits 65M Viewers in First 16 Days, Second to 'Lord of the Rings' on Prime
Apr 29, 2024, 06:23 PM
The new series 'Fallout' on Amazon Prime has quickly become a major success, garnering significant viewership since its release. Within the first 16 days, the show attracted 65 million viewers, making it the second most-watched title ever on Prime Video, following 'The Lord of the Rings: The Rings of Power'. This strong performance is highlighted by its ranking as the most-streamed TV title during the week of April 19-25, according to the Variety Streaming Originals TV Chart, with 1.2 billion minutes watched. Notably, 60% of the audience is from outside the US. The video game-based series has also sparked considerable interest in its merchandise, with the original soundtrack on vinyl now available for pre-order at $29.98 and $29.99.
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Markets
Yes • 50%
No • 50%
Official announcement by Amazon Studios
No • 50%
Yes • 50%
Sales data released by Amazon or associated merchandise partners
No • 50%
Yes • 50%
Official viewership data released by Amazon Prime Video
Increase in sales • 33%
Decrease in sales • 34%
No significant change • 33%
Sales data from video game retail and digital distribution platforms
Other • 34%
Fallout • 33%
The Rings of Power • 33%
Variety Streaming Originals TV Chart
Less than 60% viewers outside the US • 25%
Majority viewers from the US • 25%
50% US and 50% international viewers • 25%
More than 60% viewers outside the US • 25%
Viewer demographic analysis published by Amazon Prime Video