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VisitElon Musk to Use Grok to Combat Unclearly Defined Engagement Farming on X
Apr 19, 2024, 04:49 AM
Elon Musk, CEO of X (formerly Twitter), has announced a new policy targeting accounts involved in engagement farming on the social media platform. According to Musk, any accounts found to be engaging in this practice will be suspended and traced back to their source. The platform will utilize its Grok technology to detect, remove, and trace engagement farming activities. However, it remains unclear what exactly qualifies as engagement farming. This initiative is part of Musk's efforts to combat spam and unethical behavior on X.
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Markets
Yes • 50%
No • 50%
Public statements or reports from X or independent social media analytics firms
Yes • 50%
No • 50%
Press releases, public announcements, or official X blog posts
No • 50%
Yes • 50%
Media reports, user activity data released by X or independent analytics
Ineffective (<50% reduction) • 34%
Highly Effective (>75% reduction) • 33%
Moderately Effective (50-75% reduction) • 33%
Reports from X or independent verification by social media analytics firms
Increase Advertising Spend • 33%
Maintain Current Spend • 33%
Decrease Advertising Spend • 34%
Public statements from major advertisers or independent market research
No Further Policies • 25%
User Education and Awareness • 25%
Technological Solutions • 25%
Stricter User Penalties • 25%
Official announcements or policy release documents from X