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Market
Sales Performance of Target's LGBTQ Pride Merchandise in June 2024 Compared to June 2023
5
Resolution / Starting Odds
Significantly lower • 25%
Slightly lower • 25%
About the same • 25%
Higher • 25%
Target's financial reports and sales data
Story
Target Cuts Back on LGBTQ Pride Merch After Backlash Over Specific Items
May 10, 2024, 12:02 PM
Target has announced plans to limit the availability of its LGBTQ-themed Pride Month merchandise in some stores during June 2024, following backlash over specific products like trans-friendly slogans on kids' T-shirts and 'tuck-friendly' swimsuits. The decision follows significant backlash and boycotts during the 2023 Pride season, which negatively impacted sales and led to confrontations in stores, including threats to employees and disruptions like tipping over displays. The retailer will continue to offer the collection online and in select stores, and is also planning to participate in local Pride events across the country, including its headquarters in Minneapolis.
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Stock Price Stable • 34%
Stock Price Decrease • 33%
Increased significantly • 25%
Increased slightly • 25%
Remained stable • 25%
Decreased • 25%
Increase significantly • 33%
Increase slightly • 33%
Remain the same • 34%
Stock price rises • 33%
Stock price falls • 33%
Stock price remains stable • 34%
Target outperforms Walmart • 33%
Walmart outperforms Target • 33%
Both perform equally • 34%
More effective than Walmart • 33%
Less effective than Walmart • 33%
Equally effective as Walmart • 34%