Regional engagement data from India's state broadcaster

India's State Broadcaster Introduces AI Anchors Bhoomi and Krish for Farming News

Jun 19, 2024, 04:37 AM

India's state-owned broadcaster has introduced new AI anchors on its farming channel. The lifelike virtual anchors, named Bhoomi and Krish, are designed to provide farming news, commodity prices, weather updates, and the latest agricultural research to farmers across India. These AI anchors can communicate in 50 languages, ensuring accessibility for farmers in remote areas. This initiative, reported by Bloomberg on June 18 and June 19, marks a significant step in leveraging technology to enhance information dissemination in the agricultural sector.