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TikTok Introduces Symphony Digital AI Avatars for Ads and Branded Content

Jun 17, 2024, 01:01 PM

TikTok has announced the introduction of generative AI avatars for use in ads and branded content on its platform. These AI avatars will be based on real people, including creators and stock actors, and are designed to help brands and creators develop global audiences. The new tools, named 'Custom Avatars' and 'AI Dubbing,' aim to enhance the engagement and reach of branded content by allowing companies to create more personalized and dynamic advertisements. The initiative, referred to as Symphony Digital Avatars, is expected to significantly impact how brands interact with their audiences on TikTok.