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Market
Public trust in dairy safety by end of 2024
4
Resolution / Starting Odds
Significantly decreases • 33%
Remains the same • 33%
Increases due to effective response • 33%
National consumer surveys or major market research firms
Story
H5N1 Bird Flu Spreads to 33 US Dairy Herds in Eight States; Viral Fragments Detected in Milk
Apr 24, 2024, 04:30 PM
The H5N1 bird flu outbreak in the United States has escalated, with the virus now detected in 33 dairy herds across eight states. The Centers for Disease Control and Prevention (CDC) and other health experts have expressed concern over the spread of the virus, which has shown the capability to jump from cattle to poultry and potentially other mammals. This situation has raised alarms about the safety of the U.S. food supply, particularly dairy products. Despite ongoing studies, the USDA and FDA maintain that pasteurization effectively neutralizes the virus, ensuring that commercial milk remains safe for consumption. However, the detection of viral fragments in both raw and pasteurized milk has sparked widespread debate and concern, prompting calls for increased transparency and quicker data sharing from U.S. health authorities. Ongoing PCR tests are being conducted to monitor the situation.
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Majority feels safe • 33%
Majority feels unsafe • 33%
Public opinion is divided • 34%
Significantly Improved • 33%
Somewhat Improved • 33%
Unchanged or Decreased • 34%
Significantly more negative • 25%
Somewhat more negative • 25%
No significant change • 25%
More positive • 25%
Increased confidence • 50%
No change in confidence • 50%
No change in behavior • 25%
Increase in pasteurized milk purchases • 25%
Decrease in overall milk consumption • 25%
Shift to non-dairy alternatives • 25%
Enhanced monitoring and reporting • 25%
Public education campaigns • 25%
Direct intervention in sales • 25%
No significant change • 25%
Significantly decreased • 33%
Somewhat decreased • 33%
No change • 34%
Significantly decreased • 25%
Slightly decreased • 25%
Unchanged • 25%
Improved • 25%
Increase in unpasteurized milk production • 25%
Decrease in unpasteurized milk production • 25%
No change in milk production • 25%
Shift entirely to pasteurized products • 25%
Trust decreases • 50%
Trust remains unchanged/increases • 50%
Significantly decrease • 25%
Slightly decrease • 25%
Remain the same • 25%
Increase • 25%
Significantly increased • 25%
Slightly increased • 25%
Unchanged • 25%
Decreased • 25%