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Market
Consumer confidence in beef safety by end of 2024
4
Resolution / Starting Odds
Significantly Improved • 33%
Somewhat Improved • 33%
Unchanged or Decreased • 34%
Consumer surveys or market research reports
Story
USDA Study: Cooking Ground Beef to 145°F or Well Done Kills Bird Flu Virus Amid Dairy Cattle Outbreak
May 16, 2024, 05:56 PM
The US Department of Agriculture (USDA) has announced that cooking ground beef to an internal temperature of 145°F, or roughly medium, effectively kills the H5N1 bird flu virus. This conclusion comes from a recent study where beef inoculated with an H5N1 virus surrogate showed no virus present at 145°F and 160°F. However, the USDA noted that some virus remained at 120°F. The study was conducted to address concerns over a bird flu outbreak in dairy cattle and to reaffirm consumer confidence. USDA officials also mentioned that the virus was not found in beef cooked to well done and that they haven't made much headway testing farm workers.
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Similar markets
Increased confidence • 50%
No change in confidence • 50%
Significantly decreases • 33%
Remains the same • 33%
Increases due to effective response • 33%
Major Improvement • 33%
Moderate Improvement • 33%
No Improvement • 34%
Significantly decreased • 25%
Slightly decreased • 25%
Unchanged • 25%
Improved • 25%
Majority feels safe • 33%
Majority feels unsafe • 33%
Public opinion is divided • 34%
Increase in Market Value • 33%
No Change in Market Value • 33%
Decrease in Market Value • 34%
Below 25% • 25%
26% to 50% • 25%
51% to 75% • 25%
Above 75% • 25%
Significant impact • 33%
Moderate impact • 33%
No significant impact • 34%
Very High • 25%
High • 25%
Low • 25%
Very Low • 25%