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VisitNumber of major brands affected by TikTok attack?
Less than 10 brands • 33%
10 to 20 brands • 33%
More than 20 brands • 34%
Official reports from TikTok and affected brands
Zero-Day Attack on TikTok Compromises High-Profile Accounts Including CNN, Paris Hilton, and Big Brands
Jun 4, 2024, 03:20 PM
A significant security breach has impacted TikTok, leading to the compromise of several high-profile accounts, including those of CNN, Paris Hilton, and other big brands. The breach, identified as a zero-day attack, spreads through direct messages (DMs) and has resulted in accounts being taken over by malicious code. CNN's TikTok account has been offline for days as the network collaborates with TikTok to enhance cybersecurity measures ahead of the upcoming Biden/Trump debate. Users are advised to avoid opening DMs until more information is available, according to Forbes.
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1-3 • 33%
4-6 • 33%
7 or more • 34%
Less than 100 • 25%
100-200 • 25%
200-300 • 25%
More than 300 • 25%
0-10 operations • 25%
11-20 operations • 25%
21-30 operations • 25%
31+ operations • 25%
Yes • 50%
No • 50%
Less than 100 million • 33%
Between 100 million and 150 million • 33%
More than 150 million • 33%
Increase in advertising spending on TikTok • 33%
Shift of ad budgets to other platforms • 33%
No significant change in advertiser behavior • 33%
Increase in user base • 25%
Decrease in user base • 25%
No significant change • 25%
TikTok banned, no U.S. user base • 25%
Launch of a similar service • 25%
Acquisition of TikTok or its assets • 25%
No significant change in strategy • 25%
Partnership with other social media platforms • 25%
Increase in trust • 33%
No significant change • 33%
Decrease in trust • 34%
Increases significantly • 25%
Increases slightly • 25%
Remains stable • 25%
Decreases • 25%
State-sponsored entity • 25%
Individual hacker • 25%
Hacker group • 25%
Unknown/undisclosed • 25%