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Next Kentucky Derby Peak Viewership Exceeds 20 Million?
5
Resolution / Starting Odds
Yes • 50%
No • 50%
Nielsen ratings and official viewership reports
Story
150th Kentucky Derby Sets New Betting Record with $320.5M
May 6, 2024, 03:00 AM
The 150th Kentucky Derby set new records in both wagering and viewership. A total of $210.7 million was wagered on the race itself, surpassing the previous year's record of $188.7 million. Additionally, the event attracted its largest audience in 35 years, with an average of 16.7 million viewers, the most-watched Derby audience since 1989, peaking at over 20 million during the most-watched quarter-hour. The total amount wagered on all races held on Derby day reached $320.5 million, marking a 10.1% increase from the previous year.
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Pre-race show • 33%
The race itself • 34%
Post-race coverage • 33%
12:00-12:15 PM • 20%
3:00-3:15 PM • 20%
5:00-5:15 PM • 20%
6:45-7:00 PM • 20%
7:00-7:15 PM • 20%
Under 18 • 20%
18-34 • 20%
35-49 • 20%
50-64 • 20%
65+ • 20%
