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Mondelez's strategic response to EU fine by end of 2024
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Mondelez International•Oreo•Toblerone•Cadbury•Milka•EU•European Union•Mondelez•European Commission•Single Market
Resolution / Starting Odds
Restructuring of European operations • 25%
No significant changes • 25%
Increase in product prices • 25%
Sale of underperforming brands • 25%
Company reports, press releases, or major financial news outlets
Story
Mondelez, Maker of Oreo, Toblerone, and Cadbury, Fined €337.5 Million by EU for Trade Restrictions
May 23, 2024, 11:56 AM
Mondelez International, the maker of Oreo, Toblerone, Cadbury, and Milka, has been fined €337.5 million ($366 million) by EU antitrust regulators for impeding cross-border trade within the European Union. The fine, announced on Thursday, addresses the company's practices from 2012 to 2019, which limited the territories in which wholesale customers could resell their products. Additionally, from 2006 to 2020, Mondelez prevented distributors from responding to sales requests in other EU countries. These actions allowed Mondelez to charge higher prices for its products, to the detriment of EU consumers. The European Commission's decision underscores the importance of maintaining competitive markets within the EU's Single Market to benefit consumers by lowering prices and increasing product selection.
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Similar markets
Pay the fine without contesting • 25%
Negotiate a reduced penalty • 25%
Appeal the decision in EU courts • 25%
Make structural changes to comply • 25%
Significant reduction in EU market operations • 33%
Minor adjustments to EU operations • 33%
No change in EU market operations • 34%
Restrictive practices revised • 33%
No change in practices • 33%
Increased lobbying for regulatory changes • 34%
Restructures European operations • 33%
Increases product prices • 33%
No significant strategy change • 34%
Pays fine without appeal • 33%
Appeals the decision • 33%
Negotiates reduced penalty • 34%
Increase • 25%
Decrease • 25%
Remain stable • 25%
Data unavailable or inconclusive • 25%