User growth statistics released by major platforms for 2025

TikTok Generates $8 Billion in U.S. Ad Revenue, $63.3 Billion Globally, Surpassing YouTube

Jan 21, 2025, 04:11 PM

By the end of 2024, TikTok is projected to have generated approximately $8 billion in advertising revenue in the United States and $63.3 billion globally. This revenue nearly doubles that of YouTube, which reported global ad revenues of $33.3 billion. Additionally, TikTok has surpassed 1.9 billion monthly active users (MAUs) worldwide, including 145 million MAUs in the U.S. These figures highlight TikTok's growing dominance in the digital advertising space, positioning it as a formidable competitor to Meta.