Market
What will be the response of major Australian financial institutions to Meta's new ad rules by March 2025?
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Resolution / Starting Odds
Supportive • 25%
Neutral • 25%
Opposed • 25%
No official response • 25%
Official statements or press releases from major Australian banks and financial institutions
Story
Meta to Enforce New Ad Rules Requiring Australian Financial Services License to Combat Scams by February 2025
Dec 1, 2024, 07:55 PM
Meta Platforms has announced new advertising regulations aimed at combating financial scams targeting Australian users. Starting in early February 2025, advertisers will be required to verify their Australian Financial Services License and disclose payer and beneficiary details in their advertisements. This initiative is part of a broader effort by Meta to enhance user safety on its platforms, including Instagram and Facebook, following increasing concerns about financial scams. The new rules were confirmed by Meta on December 2, 2024, and are expected to significantly impact how financial services are marketed to Australian consumers.
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Full compliance • 25%
Non-compliance • 25%
Legal challenge • 25%
Partial compliance • 25%
Both agree to pay • 25%
Meta agrees to pay • 25%
Google agrees to pay • 25%
Neither agrees to pay • 25%
Only Meta complies • 25%
Both comply • 25%
Neither complies • 25%
Only Google complies • 25%
No • 50%
Yes • 50%
No • 50%
Yes • 50%
No • 50%
Yes • 50%
Decrease Spending • 25%
Increase Spending • 25%
Withdraw Completely • 25%
Maintain Spending • 25%
Introduces new safety features • 25%
No significant changes • 25%
Other • 25%
Reinstates fact-checking • 25%
Mixed • 25%
Mostly positive • 25%
Indifferent • 25%
Mostly negative • 25%
No Public Response • 25%
Criticize Meta's Approach • 25%
Implement Similar Changes • 25%
Introduce New Moderation Features • 25%
Amend current regulations • 25%
Introduce new investor protections • 25%
No action taken • 25%
Other • 25%