Meta to Enforce New Ad Rules Requiring Australian Financial Services License to Combat Scams by February 2025

Dec 1, 2024, 07:55 PM

Meta Platforms has announced new advertising regulations aimed at combating financial scams targeting Australian users. Starting in early February 2025, advertisers will be required to verify their Australian Financial Services License and disclose payer and beneficiary details in their advertisements. This initiative is part of a broader effort by Meta to enhance user safety on its platforms, including Instagram and Facebook, following increasing concerns about financial scams. The new rules were confirmed by Meta on December 2, 2024, and are expected to significantly impact how financial services are marketed to Australian consumers.