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Market
Market response to Apple's tech fee exemption among small developers by end of 2024
4
Resolution / Starting Odds
Significantly Positive • 33%
Moderately Positive • 33%
Neutral or Negative • 34%
Developer surveys or market analysis reports
Story
Apple Revises EU Tech Fee Policy, Exempts Small Developers
May 2, 2024, 03:01 PM
Apple has announced adjustments to its Core Technology Fee policy in the EU, responding to feedback from developers. The company now exempts developers of free apps and offers a three-year 'free on-ramp' for small developers with annual global revenues of less than €10 million. Additionally, Apple will extend the fee to iPadOS apps starting in autumn. The revisions aim to prevent small or unexpectedly viral apps from facing excessive fees, amidst criticism that the fee structure was anticompetitive and potentially in violation of EU law.
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Similar markets
Improved • 50%
Unchanged/Worsened • 50%
Highly positive (Significant market share increase) • 25%
Moderately positive • 25%
Neutral • 25%
Negative (Market share decline) • 25%
Highly effective • 33%
Moderately effective • 33%
Ineffective • 34%
Positive market reaction • 33%
Negative market reaction • 33%
No significant market reaction • 34%
Highly Positive • 33%
Neutral • 34%
Negative • 33%
Significantly positive • 25%
Moderately positive • 25%
Neutral • 25%
Negative • 25%
Positive • 33%
Neutral • 33%
Negative • 33%
Highly successful • 33%
Moderately successful • 33%
Not successful • 34%
Positive market response • 33%
Negative market response • 33%
Neutral market response • 34%
Positive, stock up >10% • 33%
Neutral, stock within ±10% • 33%
Negative, stock down >10% • 33%
Mostly Positive • 25%
Mostly Neutral • 25%
Mostly Negative • 25%
Highly Controversial • 25%