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Market
Launch of new digital media format by The Onion in 2024
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The Onion•Global Tetrahedron•The New York Times•TechCrunch•Twilio•Jeff Lawson•Chicago•NBC•Ben Collins
Resolution / Starting Odds
Yes • 50%
No • 50%
Official announcements from The Onion or coverage in media outlets.
Story
The Onion Acquired by Global Tetrahedron, Jeff Lawson and Ben Collins to Lead
Apr 26, 2024, 12:40 AM
G/O Media has sold the satirical news site The Onion to Global Tetrahedron, a new Chicago-based firm created by digital media veterans and fans of the site. The sale was confirmed by various sources including The New York Times and TechCrunch. The new owners, including Twilio co-founder Jeff Lawson, have committed to retaining the entire staff in Chicago. The company's name, Global Tetrahedron, humorously references a fictional entity previously featured in The Onion's content. Jeff Lawson will continue as CEO, and former NBC reporter Ben Collins has been appointed as the new CEO of The Onion.
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Television • 33%
Online news • 33%
Print newspaper • 33%
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Wired • 25%
Vogue • 25%
Ars Technica • 25%
Introduces digital-only content • 33%
Introduces augmented or virtual reality content • 33%
No new formats • 34%
Diversification into new media formats • 33%
Expansion of investigative journalism • 33%
Enhancement of digital advertising strategies • 34%
Short-form video content • 25%
Enhanced privacy features • 25%
Interactive gaming features • 25%
AI-driven content recommendations • 25%
Yes • 50%
No • 50%
