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Impact of remodeling on Burger King's customer satisfaction by mid-2025
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Resolution / Starting Odds
Significant increase • 33%
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Customer satisfaction surveys or third-party restaurant rating agencies
Story
Burger King to Reach 85%-90% Modern U.S. Image by 2028 with New $300M Investment
Apr 30, 2024, 10:32 AM
Burger King, under its parent company Restaurant Brands International, has announced a significant expansion in its remodeling program with an additional investment of $300 million. This investment aims to modernize 85%-90% of its U.S. restaurants by 2028, building on an initial commitment of $250 million and the acquisition of Carrols which includes 600 restaurant upgrades. The Carrols deal is expected to be completed later this month. The company's Q1 earnings exceeded expectations, reporting an adjusted EPS of $0.73 against an estimate of $0.72 and sales of $1.739 billion, surpassing the forecasted $1.703 billion. Patrick Doyle, a key figure in the initiative, emphasized the importance of a uniform modern image across all locations to enhance customer experience and mentioned the double-digit sales lift per remodel.
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