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How will E-Trade's Bitcoin trading launch affect its user base by December 31, 2025?
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Quarterly reports from Morgan Stanley or financial news analysis
Story
Morgan Stanley’s E-Trade Seeks Fed Approval to Offer Bitcoin Trading Amid Trump-Era Regulatory Shift
Jan 2, 2025, 02:28 PM
Morgan Stanley's E-Trade is exploring offering spot cryptocurrency trading services, including Bitcoin, pending approval from the Federal Reserve, according to The Information. The move anticipates a more favorable regulatory environment under the incoming Trump administration. If implemented, E-Trade, which has approximately 5.5 million retail accounts, 2 million corporate accounts, and manages over $360 billion in client assets, would become one of the largest retail brokerages to offer cryptocurrency trading. Morgan Stanley, with $1.5 trillion in assets under management, would join other mainstream financial firms entering the crypto market, increasing competition for established platforms like Coinbase.
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