Loading...
Market
How many AI-generated images will Klarna produce in 2024?
5
Resolution / Starting Odds
Less than 3,000 • 25%
3,000 to 5,000 • 25%
5,000 to 7,000 • 25%
More than 7,000 • 25%
Klarna's official reports or press releases
Story
Klarna Saves $10 Million Annually with AI, Swings to Quarterly Profit
May 30, 2024, 12:04 PM
Klarna, a buy-now-pay-later firm, has significantly reduced its marketing expenses by leveraging generative AI technologies. The company reported savings of $10 million annually by cutting agency costs by 25%. Klarna's CMO, David Sandström, highlighted that the use of AI tools such as Midjourney and DALL-E has saved $1.5 million on image production costs in the first quarter alone, reducing the image development timeline from six weeks to seven days. The adoption of AI has enabled Klarna to produce 1,000 in-house AI-generated images in just three months, covering creative concepts and quality. This shift has allowed the company to spend less on photographers, image banks, and marketing agencies. The financial benefits of this digital transformation, which includes a partnership with OpenAI, have also contributed to Klarna swinging into a quarterly profit. However, this move has also led to job destruction in the marketing sector.
View original story
Similar markets
Less than $120M • 25%
$120M to $150M • 25%
$150M to $180M • 25%
More than $180M • 25%
Less than 10% • 33%
10% to 25% • 33%
More than 25% • 33%
Less than 1 billion • 33%
1 to 5 billion • 33%
More than 5 billion • 33%
Less than $10 million • 25%
$10 million to $25 million • 25%
$25 million to $50 million • 25%
More than $50 million • 25%
Less than 1,000 • 25%
1,000 to 10,000 • 25%
10,000 to 100,000 • 25%
More than 100,000 • 25%
Yes • 50%
No • 50%
Significant impact • 25%
Moderate impact • 25%
Minimal impact • 25%
No impact • 25%
Less than 1 million • 25%
1 million to 3 million • 25%
3 million to 5 million • 25%
More than 5 million • 25%
Yes • 50%
No • 50%
Less than 200 • 25%
200 to 250 • 25%
250 to 300 • 25%
More than 300 • 25%