Sales data from Apple and market research firms

Apple to Unveil 'Apple Intelligence' AI Initiative with iOS 18 and Siri Enhancements at WWDC 2024

Jun 8, 2024, 06:21 AM

Apple is set to unveil a new AI initiative called 'Apple Intelligence' at its Worldwide Developers Conference (WWDC) 2024 keynote. The new AI features will be integrated into iOS 18 and macOS 15, enhancing Siri's capabilities and improving user experience across Apple's ecosystem. The initiative will include features such as AI-assisted object removal in the Photos app, expanded Siri capabilities, scheduled iMessages, and the ability to lock apps behind Face ID. The Control Center will also become customizable. Notably, these features will be available only on newer devices like the iPhone 15 Pro and M1-equipped devices. The AI integration, which includes a partnership with OpenAI, is seen as a significant move for Apple, aiming to compete with other tech giants like Google and Microsoft. Analysts, including Mark Gurman, suggest that this could be a pivotal moment for Apple, potentially driving a new growth cycle and keeping the company competitive in the AI space.