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Apple to Unveil 'Apple Intelligence' AI Initiative at WWDC 2024, Requires iPhone 15 Pro, Partners with OpenAI

Jun 7, 2024, 06:58 PM

Apple is set to unveil its new AI initiative, 'Apple Intelligence,' at the upcoming Worldwide Developers Conference (WWDC) on June 10, 2024. The initiative will introduce significant AI enhancements to iOS 18, including updates to the Mail app and Siri. 'Apple Intelligence' will leverage both on-device and cloud-powered AI to enhance user experience. However, the new features will require an iPhone 15 Pro or newer, or an M1-equipped iPad or Mac. Additionally, Apple is reportedly partnering with OpenAI to integrate ChatGPT with Siri. This move comes as Apple faces pressure to demonstrate its AI capabilities following major announcements from competitors like OpenAI, Google, and Microsoft. The company aims to address privacy and environmental concerns through its unique approach to AI. The generative AI features will be opt-in and available in beta, focusing on privacy and security.