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Change in number of free apps on Apple App Store by end of 2024
5
Resolution / Starting Odds
Increase • 33%
No Change • 33%
Decrease • 34%
Apple's official statistics or third-party app analytics platforms
Story
Apple Revises EU Tech Fee Policy, Exempts Small Developers
May 2, 2024, 03:01 PM
Apple has announced adjustments to its Core Technology Fee policy in the EU, responding to feedback from developers. The company now exempts developers of free apps and offers a three-year 'free on-ramp' for small developers with annual global revenues of less than €10 million. Additionally, Apple will extend the fee to iPadOS apps starting in autumn. The revisions aim to prevent small or unexpectedly viral apps from facing excessive fees, amidst criticism that the fee structure was anticompetitive and potentially in violation of EU law.
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Increase in app usage • 33%
Decrease in app usage • 33%
No significant change • 34%
Games • 20%
Productivity • 20%
Education • 20%
Health & Fitness • 20%
Entertainment • 20%
Social Media • 20%
Utility • 20%
Games • 20%
Education • 20%
Productivity • 20%
Increase in user base • 33%
Decrease in user base • 33%
No significant change • 34%
Exceeds 3,000 apps • 50%
Does not exceed 3,000 apps • 50%
More than 20% increase • 33%
10-20% increase • 33%
Less than 10% increase • 34%
Increased Revenue • 33%
No Significant Change • 34%
Decreased Revenue • 33%
