Official Adidas announcements or credible news sources

Adidas and Stepn Launch 1,000 Co-Branded NFT Sneakers on Solana

Apr 15, 2024, 11:05 AM

Adidas has entered into a partnership with the crypto fitness app Stepn to launch a new line of digital collectibles and merchandise. The collaboration will feature 1,000 co-branded Genesis Sneaker NFTs available on the Solana blockchain. This initiative marks a significant step for Adidas in the digital collectibles market, leveraging blockchain technology to merge fitness with digital gaming and collectibles.