Official announcements from Meta or Apple, or reputable industry reports

WhatsApp Hits 100 Million Monthly Users in US as of July 25th

Jul 25, 2024, 06:04 PM

Meta's WhatsApp has reached 100 million monthly active users in the U.S. as of July 25th, with its daily audience growing by double digits. This milestone indicates that the messaging app is gaining traction in a market largely dominated by Apple's iMessage and traditional texting. Mark Zuckerberg, Meta's CEO, highlighted the achievement on his WhatsApp channel, noting that the app's user base now represents roughly 30% of the U.S. population. WhatsApp has ramped up its marketing efforts in the U.S. over the past few years, including ad campaigns and placements in Times Square and on TV.