Official announcements from 'W' brand, Jake Paul, or new retail partners

Jake Paul Launches Men's Care and Skin Care Brand 'W' Exclusively at Walmart

Jun 12, 2024, 01:07 PM

Jake Paul has launched a new men's personal care and skin care brand called 'W', which will be sold exclusively at Walmart starting today. The product line includes shampoo, body spray, body wash, and antiperspirant deodorant available in three scents: W Original, Fresh Ice, and Deep Woods. The idea for this venture was inspired by Paul's rare trip to CVS to buy deodorant. Paul emphasizes that 'W' is more than just a brand; it's a way of life.