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UFC 306 at Sphere Sets Record with $22M in Sales, 16,024 Attendance

Sep 25, 2024, 12:09 PM

ESPN and UFC made history at the Sphere in Las Vegas by hosting UFC 306, which became the highest-grossing UFC event with $22 million in ticket sales. The event featured innovative storytelling and visuals on the Sphere's media plane. UFC 306 also set the record for the highest-grossing single event at the Sphere, surpassing the previous record held by the Alvarez-McGregor fight at Madison Square Garden in November 2016, which had generated $17.7 million. The sold-out event attracted an attendance of 16,024, with 89% of ticket buyers coming from outside Nevada. These milestones were noted post-event by Dana White.