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Uber Relaunches Premium Uber Black in Mumbai, Marking Ten-Year Product Journey

Sep 11, 2024, 05:46 AM

Uber has relaunched its premium ride-hailing service, Uber Black, in India, starting with Mumbai. This move comes as Indian consumers show a growing preference for premium experiences. The reintroduction of Uber Black is part of Uber's strategy to cater to the increasing demand for upscale ride options. However, the company faces challenges in meeting the fast-growing consumer demand due to a shortage of vehicles, which a top Uber official attributes to high asset ownership costs. Uber Black rides will offer users a 5-minute pickup window without incurring a waiting fee. This reintroduction marks a significant point in Uber's ten-year product journey in India.