Official announcements from TikTok or the European Commission

TikTok, Owned by ByteDance, Withdraws Lite Rewards Program in EU to Comply with DSA

Aug 5, 2024, 11:27 AM

TikTok, owned by ByteDance, has agreed to permanently withdraw its TikTok Lite rewards program from the European Union following concerns raised by the European Commission. The decision comes as part of compliance with the Digital Services Act (DSA), addressing the potentially addictive nature of the feature, particularly for minors and child safety fears. The European Commission has made TikTok's commitment legally binding, ensuring that no similar program will be launched in the future. This resolution closes the second set of proceedings opened against TikTok under the DSA, marking a significant step in the EU's efforts to regulate social media platforms and protect user wellbeing.