Official announcements from the U.S. Army

U.S. Army's $11M UFL Deal with Dwayne 'The Rock' Johnson Fails, Army Seeks $6 Million Recoup

Jul 31, 2024, 01:26 AM

The U.S. Army's $11 million marketing deal with Dwayne 'The Rock' Johnson has failed to generate any new recruits, according to newly obtained internal documents. The deal, which was part of a sponsorship with the UFL, may have even resulted in a loss of up to 38 potential recruits. As a result, the Army is now seeking to recoup $6 million from the failed partnership. A report indicates that the deal did nothing to help the Army's recruitment struggles.