Official NFL reports

Dallas Cowboys Valued at $10.32 Billion, Most Valuable Sports Franchise

Aug 13, 2024, 01:17 PM

The Dallas Cowboys have become the most valuable sports franchise in the world, with a valuation of $10.32 billion. This marks the first time any sports franchise has surpassed the $10 billion valuation mark. The valuation was reported by Sportico and highlights the Cowboys' status as the leading NFL franchise. The team's owner, Jerry Jones, purchased the Cowboys for $65 million in 1989. The franchise's value has seen a significant increase from its 2004 valuation of $923 million, reflecting its growth and prominence in the sports industry. Other top NFL franchises include the Rams at $7.7 billion, Giants at $7.6 billion, Patriots at $7.3 billion, and 49ers at $6.8 billion.