Tesla's official announcements or press releases

Tesla Introduces $5,000 Upgrade for Model Y to Unlock Long Range, $2,000 Acceleration Boost

Jul 13, 2024, 01:53 PM

Tesla has introduced a new feature allowing owners of the Standard Range Model Y to upgrade to a Long Range version for an additional $5,000. This upgrade unlocks extra battery capacity already present in the vehicle, effectively increasing its range. Additionally, Tesla can sell an acceleration boost for $2,000 later. The move has sparked mixed reactions, with some viewing it as a beneficial option for consumers, while others criticize it as a money grab. Comparisons have been made to other industries, such as smartphones, where additional features are unlocked for a fee. Tesla's approach allows customers to initially purchase a lower-cost vehicle and later upgrade if they desire more range. There is also speculation that Tesla might start charging a subscription for features like heated seats.