Official economic reports or statements from the Mayor of London or other authoritative bodies

Taylor Swift's Eras Tour to Boost London's Economy by £300 Million with Eight Sold-Out Shows Starting June 21

Jun 21, 2024, 09:13 AM

Taylor Swift's Eras Tour is set to significantly impact London's economy, with an estimated boost of £300 million. The tour will feature eight sold-out performances at Wembley Stadium, attracting nearly 700,000 fans. The Mayor of London, Sadiq Khan, has highlighted the economic benefits and the cultural celebration, including a reimagined London Tube map named after Swift's albums. The first concert is set for June 21, with 88,446 people attending. However, fans have faced challenges, including accommodation scams on Airbnb. Additionally, TikTok has launched an in-app experience to celebrate the tour, and local businesses, such as a kebab shop frequented by Swift, are seeing increased patronage.