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LeBron James' SpringHill and Fulwell 73 Merge with Maverick Carter, Raising $40M for Unscripted, Live, and Branded Entertainment

Nov 18, 2024, 01:07 PM

Fulwell 73 and SpringHill Company, co-founded by LeBron James and Maverick Carter, have officially merged, aiming to strengthen their position in the competitive entertainment industry. The merger comes amid a challenging content market, and the companies have raised $40 million from existing investors to support their efforts. This partnership is expected to enhance their capabilities in unscripted, live, and branded entertainment content, allowing them to leverage their combined resources and expertise from day one.