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Amazon Launches AI Shopping Assistant Rufus for All U.S. Customers via Mobile App

Jul 12, 2024, 02:19 PM

Amazon has officially launched its AI-powered shopping assistant, Rufus, for all U.S. customers. Initially introduced in beta in February 2024, Rufus has undergone five months of testing with a subset of consumers. The assistant is now accessible via the Amazon mobile app, where it helps users discover products, make informed shopping decisions, and provides recommendations and comparisons. The announcement was made by Amazon on Friday, and Rufus aims to enhance the shopping experience by guiding customers through the product discovery process. This development was reported by TechCrunch and SarahPerezTC.