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Will On Running's LightSpray shoe be worn by medal-winning athletes at Paris 2024 Olympics?
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Paris 2024 Olympics official results and athlete gear disclosures
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On Running Unveils LightSpray Shoe Ahead of Paris 2024, Challenging Nike
Jul 30, 2024, 04:13 AM
On Running has introduced a revolutionary spray-on shoe technology called LightSpray, inspired by glue guns. The innovative method significantly reduces the time required to manufacture the upper part of the shoe from three hours to just three minutes, as reported by NYT. This breakthrough is expected to be a game-changer in footwear manufacturing. The spray-on shoe will be unveiled on the eve of the Paris 2024 Olympics, utilizing an automated robotic arm for its creation, according to Vogue Business. The development is part of On Running's strategy to compete in the race to create the world's fastest running shoes, posing a challenge to industry giants like Nike and Adidas. More innovation from $ONON means $NKE has its work cut out for it.
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