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Meta Launches AI Studio for Custom Chatbots on Instagram and More in U.S.

Jul 30, 2024, 07:30 AM

Meta has launched AI Studio, a new platform that allows users to create, share, and discover AI chatbots without requiring technical skills. The tool is built on Meta's Llama 3.1 models and is available on platforms including Instagram, WhatsApp, and Messenger. AI Studio enables creators to build AI versions of themselves to interact with their followers, answer common questions, and provide personalized advice. This feature is particularly beneficial for Instagram influencers, who can now use AI chatbots to respond to direct messages and story replies. Users can customize these AI characters to entertain or help with tasks. The rollout has begun in the U.S., and users can access AI Studio via web or Instagram.